Jacqui Smith, Director of HomeSmiths, tells us about her ideas and inspiration for the show home interior design at Woodland Place.
“As interior designers, listening carefully to our clients is paramount if we are to deliver a scheme which works for them. Our approach is the same whether we are designing a home for a private individual, a care home or a show home.
The brief at Woodland Place was that it needed to make a statement yet retain a homely feel, appealing to the target market of families. Show homes should be aspirational yet in our experience the choice of furnishings can sometimes take them into a more footballer’s wives territory making them inaccessible to most people. A show home needs to illustrate how the space can be used and allow the viewer to mentally move in so it needs to be designed in a way that viewers can relate to.
For the Woodland Place development we felt that the scheme needed to connect with the rural setting through both the palette and the designs. We chose warm berry reds as the main accent colour and used plenty of textured fabrics throughout. Oak furniture, checked wools and soft chenilles work perfectly with the wood burning stove in the sitting room to create a comfortable and rustic space. A generously proportioned corner group sofa sits at one end of the spacious kitchen/diner/family space and the kitchen is dressed with a rhubarb crumble baking theme. The dining room feature wallpaper continues with the berry red theme and a fully dressed table sets the scene for elegant entertaining. The master bedroom features a stunning GP&J Baker wallpaper with a bird theme which makes a statement without being overpowering. The guest room has more of a fresh Nordic feel about it with white and taupe linens. The teenager’s bedroom is rugby themed which allows us to weave in the red again yet balanced with more masculine black and grey accents. The twin girls’ room scheme features a lighter shade of the berry colour which we have used in the contemporary floral motif wallpaper and the gingham fabric.
The detail of the accessories is really important; for example adult and child Wellington boots at the utility room door suggesting the lifestyle of country living. This theme was continued into the WC with Wellington boot themed art. Consistency of theme throughout the design be it fabrics, paint colours or accessories is key to producing a scheme with impact and relevance. A show home should not be contrived; people viewing should feel instantly comfortable and be able to see themselves living there and want to buy, which is at the end of the day is what it is all about!”
Click here to find more about HomeSmiths Interior Design.